Crafting a Scalable Creator Rewards Platform 🛍️

Influencer Platform Design & Branding for Attribe

Mobile view of Attribe platform showcasing the user dashboard and reward tracking for creators, brands, and shoppers."

About the client

Attribe is a platform reshaping the way brands, creators, and shoppers connect — using reward-based experiences that benefit all three. With Attribe, creators earn passive income, brands collaborate effortlessly with multiple influencers, and shoppers get cashback rewards just for supporting their favourite creators.

I led the end-to-end design process for Attribe’s transformation, including the full rebrand, marketing website, and the desktop/mobile product experience. I also supported the build using WeWeb to ensure design and development stayed in sync.

Initial designs provided by the founder, including the old logo, wireframe of the product, and outdated website, before the full redesign and rebranding process.

Previous Designs

Attribe had created a set of initial assets — including a basic logo, early-stage website, and wireframes — to help secure investment and validate the core idea. These early designs served their purpose, but needed significant refinement to align with the platform’s long-term vision and deliver a polished, scalable experience.

Key messaging for Attribe, emphasizing the platform's value propositions for creators, brands, and shoppers, showcasing the brand's mission to connect and reward users.

Goals

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Develop a refreshed brand identity that speaks to creators and start-ups alike.

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Design a responsive marketing website to drive signups and explain the model clearly.

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Create an intuitive product experience for all user types (creators, brands, shoppers).

Logo Design exploration

Early in the rebrand, I explored a range of logo directions to capture Attribe’s energetic, creator-first identity. The goal was to balance playfulness with professionalism, while keeping the mark flexible across digital contexts.

Animated GIF showcasing various logo design concepts created for Attribe, exploring different styles and approaches before final selection

Final Logo

The chosen logo strikes a balance between boldness and approachability — reflecting Attribe’s mission to empower creators while staying versatile across web, app, and social use. After presenting a range of concepts, this direction stood out as the founder’s clear favourite for its clarity, flexibility, and energy.

Before and after comparison of Attribe’s logo redesign, showcasing the evolution from the original logo to the new, modern design that better reflects the brand's values and mission
Final version of Attribe's logo, reflecting the brand's modern, creator-focused identity with a clean, versatile designThe rationale behind Attribe's new logo icon, explaining the design choices, symbolism, and how the icon reflects the brand's values and missionAttribe's updated brand guidelines, showcasing the new logo, typography, colour palette, and design elements that define the refreshed brand identity.Example of Attribe's updated branding, including the new logo, website design, app icon, and favicon.

Product Design

The initial product design was tailored with a specific creator in mind, ensuring the experience was aligned with their brand and style. However, the platform was built to be easily adaptable, allowing quick updates and rebranding as new creators were onboarded. This included refining user flows, enhancing UX, and crafting a scalable UI. After finalising the designs in Figma, I collaborated with the founder to bring them to life in WeWeb, ensuring the platform could scale seamlessly for multiple creators.

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Created an intuitive product experience for all user types (creators, brands, shoppers).

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Built a scalable design system to support future features.

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Collaborated closely with the owner and help bring the product to life in WeWeb.

Before and after comparison of Attribe’s product design, showcasing the transformation from a rough wireframe to the polished, fully launched platform.Desktop and mobile view of Attribe platform showcasing the user dashboard and reward tracking for creators, brands, and shoppers.Desktop view of Attribe platform showcasing the user dashboard and reward tracking for creators, brands, and shoppers.Mobile view of Attribe platform showcasing the user dashboard and reward tracking for creators, brands, and shoppers."

Web Design

I refreshed Attribe's existing website with new branding, copy, and targeted pages for each of the three core audiences — shoppers, brands, and creators. After designing the site in Figma, I collaborated closely with the founder to bring the designs to life using WeWeb, a no-code platform. This allowed us to quickly iterate and launch a fully functional, responsive site that aligns with Attribe's vision and goals.

"Before and after comparison of Attribe's website redesign, showcasing the transition from the original layout to the new, modern design with updated branding.Attribe's redesigned landing page, featuring new branding and tailored sections for creators, brands, and shoppers.Attribe's redesigned landing page, featuring new branding and tailored sections for creators, brands, and shoppers.

Marketing Materials

I designed a range of marketing assets to support Attribe’s growth, including customisable email templates and campaigns built in Klaviyo. I also created social media templates and animated posts in Canva, making it easy for the marketing team to maintain a consistent, engaging presence. Additionally, I updated the pitch deck to align with the new brand identity, ensuring it effectively communicated Attribe’s vision and value proposition to potential investors and partners.

Examples of email campaigns and templates created in Klaviyo for Attribe, designed to engage shoppers, brands, and creators with clear, on-brand messaging.Examples of social media posts created for Attribe's first two creators, designed to promote their presence on the platform and engage their audiences.

Your design vision, your way

Got a design idea? I'm here to make it happen. Whether it's a cool website, a slick app, or a killer collab with your agency, let's team up and bring your ideas to life.

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