Paace - The Feel Good Marketplace ⚡
Webflow Web Design for Health and Fitness app | Paace Case Study
About the client
Paace is a dynamic fitness app designed to help users achieve their health and fitness goals with personalised guidance and tracking. The platform seamlessly blends innovative technology with user-centric design, offering an intuitive, all-in-one solution for fitness enthusiasts. With a focus on delivering engaging, easy-to-use features, Paace empowers users to take control of their wellness journey.
Existing Website
Recognising the significance of aligning their online presence with the newly redesigned app, Paace asked me to help with a complete redesign of their existing website to ensure a seamless and cohesive brand identity across all platforms.
Research
The client provided examples of clean and modern websites. These references served as a guide, ensuring a shared understanding of the desired style for the website.
Design exploration
Incorporating inspiration from client-provided references, I designed the page structure, exploring diverse layouts for the hero section, a section highlighting their partner brands, and sections emphasising three key features from the app finishing with a call-to-action encouraging visitors to download the app. This approach aims to create an engaging landing page that effectively communicates the app's value and prompts user acquisition.
Design Inspirations
I maintained consistency with the redesigned MVP, incorporating Paace's established colour palette, typography, and imagery to help with brand recognition.
Bringing Designs to Life
I used Figma Mirror to test wireframes and high-fidelity designs on mobile devices in collaborative sessions with the client. This hands-on approach immersed us in the user experience, enabling real-time adjustments before moving into development.
Bringing Designs to Life
Once the wireframe structure got the thumbs up from the client, I jumped into adding the new brand style we developed during the app redesign. The goal was to ensure the website seamlessly aligned with the new app styling, maintaining a sleek and consistent brand identity.
Your design vision, your way
Got a design idea? I'm here to make it happen. Whether it's a cool website, a slick app, or a killer collab with your agency, let's team up and bring your ideas to life.