Product & Web Design
Designing the product and website for a fitness platform with 100,000+ users.
End-to-end product and web design for a health and fitness start-up - from early-stage concept to a polished, launched product.
100K+
Users on the platform.
6 Months
From early concept to launched product.
1 Designer
Sole designer across product and web, start to finish.

Six-month design partnership. Working alongside the founders to refine the product, launch new features and continuously improve the user experience.
Paace had a bold idea - a platform that rewards users for moving.
The early designs showed the vision but needed a complete rethink to match the ambition. Working directly with the two founders as their sole designer, the goal was to take the product from rough concept to something credible, polished, and ready to launch.
- UX audit of existing designs
- Competitor analysis
- User flows & wireframes
- UI design & design system
- Prototype & testing
- Webflow marketing website
Client
Paace
Industry
Health & Fitness
Services
Product Design, UX/UI, Web Design
Timeline
6 months
Wireframes & Exploration
Multiple home screen directions explored and tested before committing to a visual direction



No items found.
UI Design & Design System
High-fidelity screens built in Figma with a scalable component library - designed to flex as the product evolved and new features were added.





No items found.
Website
A Webflow marketing site designed to match the new product - built to drive app downloads and communicate the Paace model clearly.







No items found.
Start-ups backed.
Products launched.
Awards won.
View case studies




