Product & Web Design

Designing the product and website for a fitness platform with 100,000+ users.

End-to-end product and web design for a health and fitness start-up - from early-stage concept to a polished, launched product.

100K+

Users on the platform.

6 Months

From early concept to launched product.

1 Designer

Sole designer across product and web, start to finish.

Six-month design partnership. Working alongside the founders to refine the product, launch new features and continuously improve the user experience.

Paace had a bold idea - a platform that rewards users for moving.

The early designs showed the vision but needed a complete rethink to match the ambition. Working directly with the two founders as their sole designer, the goal was to take the product from rough concept to something credible, polished, and ready to launch.

  • UX audit of existing designs
  • Competitor analysis
  • User flows & wireframes
  • UI design & design system
  • Prototype & testing
  • Webflow marketing website

Client

Paace

Industry

Health & Fitness

Services

Product Design, UX/UI, Web Design

Timeline

6 months

Wireframes & Exploration
Multiple home screen directions explored and tested before committing to a visual direction
Wireframe concepts created for Paace to explore different ways of presenting key features on the home screen.
Low-fidelity wireframes created for Paace to define the structure and flow of the core app experience.
High-fidelity interface concepts created for Paace to explore the visual direction of the app experience.
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UI Design & Design System
High-fidelity screens built in Figma with a scalable component library - designed to flex as the product evolved and new features were added.
UI components and design system created for Paace to ensure consistency across the app experience.
Mobile app interfaces and App Store assets created for Paace, a health and fitness platform used by more than 100,000 users.
High-fidelity mobile app screens created for Paace to help users build healthy habits and stay active.
Comparison of two visual design directions explored for the Paace app experience.
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Website
A Webflow marketing site designed to match the new product - built to drive app downloads and communicate the Paace model clearly.
Website hero section designed for Paace to communicate the benefits of the fitness platform.
Website wireframes created for Paace across desktop and mobile devices to define the user experience.
Low-fidelity wireframes created for the Paace website to establish layouts and content hierarchy.
Design system and style guide created for Paace to ensure consistency across the product and website.
Wireframe and final homepage design comparison showcasing the evolution of the Paace website experience.
Responsive Webflow website created for Paace, achieving perfect Google Lighthouse scores for performance, accessibility, SEO and best practices.
High-fidelity website pages created for Paace to deliver a consistent and engaging user experience.
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Start-ups backed.
Products launched.
Awards won.

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