Available for projects
Product design that turns your idea into something users love.
End-to-end product design for start-ups that need to move fast, launch confidently, and look credible from day one.
Why it matters
Design that moves your product forward.
Designed around your users, built to impress investors, and ready for your developers to build.
Ship with confidence
A product designed around real user behaviour, not assumptions.
Credible from day one
The kind of UI quality that impresses investors and converts users.
No wasted build time
Everything scoped, mapped, and handed over dev-ready.
Product Design
Ship a product your users will love.
From idea to interface
Rough concepts turned into clear user flows and polished screens.
Design that scales
A design system that keeps your product consistent as it grows.
Ready for investors
Prototypes and demos that show your product at its best.
What’s Included
The full process,
start to finish.
Step 1
Discovery & Research
Understanding your users, market, and product opportunity before a single screen is designed.
Review of existing designs or brief
Competitor analysis and feature exploration
User needs mapping and UX audit
Step 2
User Flows & Wireframes
Mapping how your product works, screen by screen, before any visual design begins.
Step 3
UI Design & Design System
High-fidelity screens and a scalable component library, built in Figma.
Step 4
Prototype & Handover
A clickable prototype tested on real devices, with developer-ready files to build from.
How It Works
Three steps to
getting started.
01
Tell me about your project
Drop me an email with a bit of detail about what you need. I'll get back to you within 48 hours.
02
Receive your action plan
I'll take the time to understand your project and come back with a clear plan, timeline, and price.
03
Let's start designing
Once you're happy, work begins straight away and you'll be kept updated every step of the way.
Recent Work
How I've helped
clients recently
What Others Say
Hear from my past clients
Everything handled by one senior designer, from first brief to final launch.
Olga N
"I keep coming back to Sarah, she's a sure call. Excellent job as usual."
Otto B
“Sarah led our platform UX and landing page, quickly adapted to our stack, and stayed highly responsive throughout."
Jack G
"Sarah's speed and quality stood out. She interpreted our requirements and turned them into beautiful designs - and adapted every time our requirements changed."
Catherine
"Much smoother than builds I've led before. Delivered against the brief, handled our rebrand with patience, and gave us a site we're proud of."
Bradley G
"It's been a huge project but the end result is genuinely amazing. It competes with the very best catalogues out there."
Shivraj B.
"An absolute dream to work with. Always polite and professional, a real pleasure. Would highly recommend."
Case Studies
Start-ups backed.
Products launched.
Awards won.
Trusted by founders building award-winning and high-growth products.
Product, web and marketing design for an SMBTech Top 50 AI startup.
Sole designer for a Seedcamp-backed AI startup across product, website and marketing.
Designing the brand, platform and website for a creator rewards startup.
End-to-end design for a funded influencer marketing startup - brand, product, and platform, built from the ground up.
Designing the mobile experience for an award-winning AI smart home device.
MVP product design for an award-winning AI smart home device - from rough wireframes to a polished, launch-ready app.
Why Work With Me
A Design Partner You Can Rely On
Everything handled by one senior designer, from first brief to final launch.
Senior Designer
15+ years experience, always senior-led.
Proven Results
100k+ users, funded startups and award-winning products.
Direct Collaboration
One point of contact from start to finish.
Fast Delivery
Fast turnarounds without compromising quality.
Transparent Pricing
Clear pricing from day one, with no hidden costs.
Flexible
Project-based or ongoing support, tailored to your needs.
Results
Results That Speak for Themselves
Helping start-ups ship faster, agencies deliver more, and brands stand out.
$2m+
Raised by startups
Helping founders communicate their vision and secure investment.
100k+
Users reached
Products used by thousands of people around the world.
500+
Projects delivered
Across product design, Webflow development and branding.
15+
Years experience
Senior design support trusted by start-ups, agencies and growing brands.
Frequently asked questions.
Not at all. Some clients come with detailed requirements, while others just have an idea or a problem they’re trying to solve. Part of the process is helping you shape the product direction, user experience, and priorities together.
It depends on the scope, but most projects move much faster than traditional agencies. MVPs, new features, and product flows can often be designed in days, not months. You’ll always get a clear timeline upfront so there are no surprises later.
Absolutely. Every design is built with real-world development in mind — using organised Figma files, responsive layouts, scalable components, and developer-ready handoff documentation. Whether your team is internal or outsourced, the goal is always a smooth build process with zero guesswork.
Usually just the basics - your goals, any existing product or brand assets, and a rough idea of what success looks like. From there, everything is guided step-by-step to keep the process simple and collaborative.
Both. Some projects start from scratch, while others involve improving an existing product, redesigning flows, modernising interfaces, or creating scalable design systems. The process adapts to where your product is today.
Everything from SaaS platforms and startup MVPs to mobile apps, dashboards, internal tools, and customer-facing web products. Most projects focus on simplifying complex experiences and making products easier to use.
