Case Study
Product, web and marketing design for an SMBTech Top 50 AI startup.
Sole designer for a Seedcamp-backed AI start-up - product design, website, and marketing assets. Named to the SMBTech Top 50.
A funded AI start-up ready to take their product to the next level.
Vera had a clear mission - eliminating the admin burden for America's 33 million small businesses. With a small team of four, I joined as their sole designer working directly with the founder and developers through multiple product iterations. Six months later, they closed a $1.5M raise.
- Product & web app design
- Website design
- Webflow build & CMS
- Marketing materials
- Email templates
- Blog imagery
- Custom Icons
Client
Vera
Industry
AI & Business Software
Services
Product Design, Web Design, Webflow Build & CMS
Timeline
6 months
The results
$1.5M Raised
Raised following the redesign — backed by Seedcamp and Village Global.
SMBTech Top 5
Named by Notable Capital and Nasdaq in 2024.
6 Months
Working directly with the founder through multiple product iterations.
1 Designer
Product, website, and marketing — all of it.
Case Studies
Start-ups backed. Products launched.
Awards won.
Creating a premium brand experience for a leading bathroom supplier.
A complete rebrand for one of the UK's leading bathroom suppliers - from trade perception to affordable luxury.
Designing the brand, platform and website for a creator rewards startup.
End-to-end design for a funded influencer marketing startup - brand, product, and platform, built from the ground up.
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Senior design delivered fast, with transparent pricing and no surprises.