Product & Web Design

Product, web and marketing design for an SMBTech Top 50 AI startup.

Sole designer for a Seedcamp-backed AI startup across product, website and marketing.

$1.5M Raised

Funding secured after launch.

SMBTech Top 5

Top AI startup 2024.

6 Months

Long-term design partner.

Supporting the product during a key stage of growth, with the company later raising $1.5M in seed funding.

A funded AI start-up ready to take their product to the next level.

Vera had a clear mission - eliminating the admin burden for America's 33 million small businesses. With a small team of four, I joined as their sole designer working directly with the founder and developers through multiple product iterations. Six months later, they closed a $1.5M raise.

  • Product & web app design
  • Website design
  • Webflow build & CMS
  • Marketing materials
  • Email templates
  • Blog imagery
  • Custom Icons

Client

Vera

Industry

AI & Business Software

Services

Product Design, Web Design, Webflow Build & CMS

Timeline

6 months

Product & Web App
Working through multiple iterations directly with the founder - refining and elevating the product experience to match the ambition of a world-class investor-backed startup.
UI components and design system created for Vera to ensure consistency across the platform experience.
UI components and design system created for Vera to ensure consistency across the platform experience.
Custom icon set designed for Vera to create a distinctive and consistent visual language.
Product interface designed for Vera to simplify business management and automate key tasks.
AI chatbot interface created for Vera to help users manage tasks and access business information.
AI-powered assistant interface designed for Vera to provide instant support and business insights.
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Website Design & Build
A Figma-designed, Webflow-built marketing site with a full CMS - designed to convert and built to scale as the product and content grew.
Website wireframe concepts created for Vera to explore layouts and user journeys.
Custom website icons created for Vera to strengthen the visual identity and user experience.
Website section design created for Vera using custom icons to highlight key platform features.
Wireframe and final website design comparison showcasing the evolution of the Vera digital experience.
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Start-ups backed.
Products launched.
Awards won.

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